Ira Rosensweig is a perennial Clio and Promax Award-winning commercial director who has helmed multiple Super Bowl campaigns. He is known for his unique comedic sensibility and deft touch with celebrity talent, having worked with stars such as Dwayne Johnson, Kevin Hart, Jason Momoa, Tiffany Haddish, Patrick Mahomes, Seth Rogen, Alec Baldwin, Jack Black, Peyton Manning, Mindy Kaling and Zac Efron, among many more. Ira has directed work for brands such as Nike, Pepsi, AT&T, Geico, and Toyota, and most networks including ABC, NBC, FOX, Paramount Global, AMC, and ESPN.
In addition to his innovative advertising work, Ira produced, directed, and edited Mystery Now, starring John Lithgow, which serves as a prequel series to NBC's Trial & Error. He is also one of few experts in the interactive video space, having helmed the first two years of Eko’s KidHQ & The Walmart Toy Lab, a choose-your-own-adventure, virtual toy store, where kids can play with the hottest new toys and then instantly buy them from Walmart’s website.
Ira is also a co-inventor of Crew in a Box, the world’s first professional-quality, plug-and-play, remote production solution, which he quickly developed at the start of the Coronavirus pandemic. Crew in a Box was awarded the 2020 IABM BaM Create Award, as the best technological innovation in broadcast acquisition.
SHARE?, Ira’s feature film directorial debut, was released theatrically by XYZ Films in November 2023. The film is a sci-fi thriller starring 3x Emmy winner Bradley Whitford, Alice Braga, Danielle Campbell, and Melvin Gregg in a breakout performance as a man who struggles to survive after awakening alone, trapped in a society connected only by a primitive computer network, where the ability to entertain is the only currency. SHARE? is the first feature film ever to be shot entirely from one fixed camera angle and employs immersive cinematic techniques to create a unique and disquieting experience where the viewer becomes another character in the movie. It is currently available on Tubi and all video-on-demand platforms.
Is Pepsi Okay: Jay Pharoah - How’d They Do That?
AWARDS
2022 PROMAX SILVER (US)
Sports Program Promo / Campaign
Inside the NFL: Julian Edelman
2019 CLIO AWARDS
Shortlist: Social Media
Nike/Foot Locker: DYA Network
2019 PROMAX GOLD (GLOBAL)
Entertainment Program Promo
Lip Sync Battle: It Takes Two
2019 PROMAX SILVER (GLOBAL)
Webisode
Lip Sync Battle: It Takes Two
2019 PROMAX BRONZE (GLOBAL)
Set Design
Lip Sync Battle: It Takes Two
2019 TELLY GOLD
Branded Content General
Walmart Toy Lab
2019 TELLY SILVER
Branded Content Craft - Interactive
Walmart Toy Lab
2019 CREATIVITY EDITOR’S PICK
Nike / Foot Locker:
Discover Your Air Network
2019 CYNOPSIS MEDIA AWARDS
Best Commercial
Uber Eats: Magic Swipe
2018 PROMAX SILVER
Brand Integration Campaign
Dunkin Donuts: Coffee Coach
2018 PROMAX
Hot Spots
The Cool Kids Launch Campaign
2017 CLIO ENTERTAINMENT
Silver: Television/Streaming
One Night Only: Alec Baldwin
2017 CREATIVITY EDITOR'S PICK
Kia Scent Lab
2016 CLIO KEY ART BRONZE
Theatrical: Partnerships
Neighbors 3: Zombies Rising
2016 PROMAX
Hot Spot
Neighbors 3: Zombies Rising
2014 PROMAX GOLD
Holiday or Special Event Spot
Star Wars Holiday Card
2009 PROMAX
Hot Spot
Manswers / 1000 Ways To Die
2007 BDA BRONZE
Music Video or Short Subject
Spike Action Study
2020 PROMAX BRONZE (WORLD)
Promo for Branded Content
Dish: Yellowstone - Trouble
2019 CLIO ENTERTAINMENT
Shortlist: Special Shoot Spot
Lip Sync Battle: It Takes Two
2019 PROMAX GOLD (US)
Set Design
Lip Sync Battle: It Takes Two
2019 PROMAX BRONZE (US)
Entertainment Program Promo
Lip Sync Battle: It Takes Two
2019 TELLY GOLD
Social Video Craft
Is Pepsi Okay: Jay Pharoah
2019 TELLY SILVER
Social Video General
Is Pepsi Okay: Jay Pharoah
2019 TELLY BRONZE
Branded Content - Promotional
Walmart Toy Lab
2019 PROMAX
Hot Spot
Lip Sync Battle: It Takes Two
2018 PROMAX GOLD
Comedy Promo
One Night Only: Alec Baldwin
2018 PROMAX BRONZE
Online/Cable/Satellite Image Spot
Dish Network: Fight For Space
2018 CLIO ENTERTAINMENT
Shortlist: Branded Content
Night School: Dream Team
2017 PROMAX
Hot Spot
One Night Only: Alec Baldwin
2016 CLIO KEY ART BRONZE
Television/Streaming: Partnerships
Neighbors 3: Zombies Rising
2016 ADWEEK AD OF THE DAY
Mike's Harder Lemonade: Choose Harder
2016 CREATIVITY EDITOR'S PICK
Mike's Harder Lemonade: Choose Harder
2012 PROMAX
Hot Spot
2012 CES
2007 PROMAX GOLD
External Marketing Presentation
Spike Action Study
2007 PROMAX ROCKET AWARD
Best New Producer/Director Worldwide